Fox Labs International

FOX LABS IS FIRST AGAIN! Press Release

In August, 1997, FOX LABS International, the recognized leader in self-defense spray innovation, introduced "MEAN GREENTM" "H2OCTM"—a green, water-based defense spray formula using real, organic pepper resin rated at 3,000,000 Scoville Heat Units (SHU). This resin is so purified it is virtually clear. Not even FOX LABS’ 5.3 million SHU resin used in their famous "FIVE POINT THREETM" formulas is as pure. This enabled FOX LABS to add green dye to the formula making it distinctive from all other formulas in the marketplace. It not only maintained the legendary stopping power that all FOX LABS’ formulas are known and recognized for, but with the addition of the green color they offered the additional benefit of a deterrent that makes suspect and assailant identification much, much easier.

NOT ME?

FOX LABS’ "MEAN GREENTM" "H2OCTM" formulas fulfilled the last remaining niche in the self defense spray market that was not addressed — formulas that have intense heat, potent stopping power, true nonflammable properties and an easily visible green I.D. dye that can take days to remove from the skin. The benefits of such a product are at once plain to see. Police in crowd control/riot situations would be able to easily identify subjects who were causing trouble, even if they had run away and were blocks from the scene. They wouldn’t be able to say, "Not me!", because they would have the easy-to-see green pepper spray formula on them. In corrections, it would be harder for a prisoner to run back into their cell, claiming that they were no part of the trouble ("Not me!") because they will now be ID’d by the green dye on them. Undercover officers can use the products to mark people in drug busts as they are running away from the scene, so it will provide officers with a reason to stop someone on the street as being a suspect ("Not me!"). This could result in fewer wrongful stops, and arrests. Whether used for law enforcement or by civilians, the addition of this highly visible dye means that the person who is sprayed will have to stay out of the public eye (trying to avoid the police, possibly missing work, avoiding friends, family and even strangers) for days, or risk being identified as an assailant. This will be an added deterrent to the bad guys because they know that if sprayed they will be easy marks for apprehension, and saying, "Not me!" just won’t work for them anymore.

WHY IS IT SPECIAL (besides the green color)?

To process a resin to the point of having virtually no color at all, which is what FOX LABS’ 3,000,000 SHU resin has, you must do extensive filtering, or purifying. This cleansing process is so intensive that it actually removes some of the heat-bearing properties (capsaicinoids, which also contain sugars). There is no alternative. To get something so pure requires a sacrifice. Matter-of-fact, not only is there a sacrifice in the additional time it takes to do this, but the price to create this new resin is 50% more costly than the 5.3 million SHU resin FOX LABSs has been using in their famous "FIVE POINT THREE" formulas since 1998. So, once again, you can see that FOX LABS is putting the quality of the end product over their profits so you can have a superior formula with which to protect yourself, and loved ones.

This isn’t as foolish, or perhaps some may say self righteous, as it sounds. This is because FOX LABS respects the consumer, be it a law enforcement professional or someone’s mother, knowing that they are really pretty smart. They also realize that if you build a better mousetrap (in a manner of speaking) people will not only beat a path to their door (and those of their dealers) but they will also tell others who will in turn do the same. Someone once said, "Nothing succeeds like success." And someone else stated, "The harder I work the luckier I get!" FOX LABS has found that you simply can’t go wrong by investing in the best ingredients, to make the best products, and then back them up with outstanding service and fair, competitive pricing. They simply call it, "Always maintaining integrity. Period."

Now, after FOX LABS has been promoting higher SHU’s in lower percentages for over a decade, you might be asking yourself why they are using a higher percentage of a lower SHU for MEAN GREEN. Well, that is a legitimate question, and the answer is really pretty simple. Even though FOX LABS’ newest resin has a lower SHU rating, it is still much, much, much purer than the resins used by other companies. Therefore, it is still going to have very fast-acting, and reliable stopping power. Remember, this new resin is actually purer than the resin FOX LABS uses in their legendary "FIVE POINT THREE" formulas. So, even though FOX LABS is using a 6% concentration of their three million SHU pepper resin in "MEAN GREEN,TM H2OCTM" it cannot have the same problem that exists with all of the other defense spray products that use higher percentages of lower grade resins. Because for over 15 years FOX LABS has been proving that putting superior ingredients into the formula results in superior stopping power when it comes out of the nozzle.

SUPERIOR FORMULAS = SUPERIOR PERFORMANCE AND PROTECTIONTM

FOX LABS has always been about offering new and unique products that will make people safer, more efficient, and effective when using them. The logic behind this new formulaization was for civilian and police/military use. After discussing the concept for many years, we went with a higher percentage of OC in this formula because MEAN GREEN uses a water-based resin—it has no solvents in the formula to add to the "kick."

It was determined that a 6% level would give the product the "perfect balance" of safety and stopping power, just like all of our other world famous formulas, while still using a lower percentage of OC in the formula than other brands. (FOX LABS has never been about marketing for the sake of marketing. If the product wasn’t superior, we would not do something like use a higher percentage of resin just so we could make the "numbers" sound good.

Please refer to the "Nozzle Heat Pop UP" for more info.) This is because a higher percentage of resin can actually delay reaction time, and it certainly makes decontamination a longer process. Well, it is a no brainer that everyone wants a defense spray that can work really fast. And although some might say they don’t care about the extended decon time, we know that longer decon time opens the door for potential liability concerns, and it wastes the time of the law enforcement professionals who have to engage in it.

SUPERIOR RESULTS OR A CHEAP ALTERNATIVE?

Now you’ve got the facts. So, what do you want? Something that sounds good, or something that is good? It is your life and you are the only one that can put a price on it. Don’t you think you are worth an investment in a product that uses superior ingredients, so it can yield superior results when it comes to your safety?

FOX LABS INTERNATIONAL MARKETS THE BEST PRODUCTS IN THE WORLD.
SO, WHAT ARE YOU USING?

A wise man fears and departs from evil,
But a fool rages and is self-confident.
Proverbs 14:16

Fox Labs International
20752 Miles Street South
Clinton Township, MI 48036-1948
United States of America